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Founder and Director of Big Head Digital, a specialist Australian tourism marketing agency.
Visit Big Head DigitalJessica Cartwright · Perth, Western Australia
I build things that help tourism businesses grow.
I’m Jessica Cartwright — founder of Big Head Digital, tourism marketer, AI experimenter and problem-solver.
For more than 15 years I’ve worked across tourism, digital advertising and technology, helping operators and destinations turn good ideas into things that actually drive bookings.
A little more about me
Mostly, I like figuring things out.
I’ve spent most of my career sitting somewhere between marketing, technology and tourism.
I’m interested in what happens when you take something complicated — paid media, AI, customer journeys, websites, automation — and make it genuinely useful for a small business.
These days I spend a lot of time experimenting with AI and thinking about how small teams can operate like much bigger ones without becoming robotic in the process.
I’m particularly interested in tourism, direct bookings, AI-enabled businesses and practical ways technology can give people their time back.
Make complicated things useful.
The day-to-day
What I spend my time on.
Experiment
I test AI, automation and emerging technology to work out what is actually useful — rather than what just sounds impressive.
Share
I speak, train and share practical ideas around tourism marketing, paid media, digital strategy and AI.
Connect
I like meeting clever people doing interesting things across tourism, technology, marketing and small business.
A few things I’ve been lucky enough to work on.
15+
years in tourism & digital marketing
1,000+
tourism campaigns through Big Head Digital
14+
years working with Tourism Western Australia
Australia-wide
operators, destinations, events & hospitality
The work has included state and regional tourism organisations, tiny owner-operated businesses, accommodation, events, multi-day tours and just about everything in between.
Current curiosities
Things I’m thinking about.
TourismDirect bookingsAI for small teamsPaid mediaAutomationCustomer journeysDigital strategySmall business systemsBetter ways of working
Say hello
We should probably know each other.
If you’re working on something interesting in tourism, AI, marketing or technology, I’d love to hear about it.
I’m always interested in meeting people building useful things, swapping ideas, collaborating on projects and finding smarter ways to work.
Looking for tourism marketing help?
Talk to Big Head Digital